By Judasaca, curated by Jenifer Pepen
The Genesis
In 2019, Judasaca painted the work that ignited his journey into Brandalism. Visceral and unfiltered, it carried an intensity that endures in his practice today.
The painting presents a subversive vision: Mickey Mouse alongside Woodstock from Peanuts, reimagined in a way that is striking and thought provoking. In that moment, pop culture met rebellion and personal expression, and Judasaca’s artistic voice came into focus with a boldness that continues to guide his practice.
Based in Bogotá, he is a rising street artist, painter, and a connector of worlds through digital, AR, and VR, much of his practice lives in public spaces, vulnerable to weather and time. Yet this origin painting, the one that started it all, has been given permanence. The original 1/1 exists but is not for sale. A special limited edition has been secured on-chain as a Bitcoin Ordinal, offering collectors a rare chance to engage with this foundational work in lasting form.
This release is more than an edition. It asks us to reflect on what permanence means in a world where art is often fleeting, and how a single painting can carry the spark of an entire artistic path.
Artist Statement - Judasaca
“Nothing stays the same.”
It all began with my 2019 piece—the start of it all. That work became the seed of Brandalism, opening the way for me to reinterpret how brands, culture, and identity collide. Today, that same piece is immortalized on Bitcoin (via Gamma), preserving a moment that marked the birth of my artistic journey in a form no canvas alone could hold.
Since then, my art has expanded into painting, sculpture, AR, and immersive experiences—where the street and the digital constantly challenge and reinvent each other. For me, Brandalism is both a critique and a reclamation: questioning how brands shape us, while transforming them into new narratives that reflect how I see the world today—raw, hybrid, and always in motion.
Curatorial Statement - Jenifer Pepen
I have followed Judasaca’s career for years, and what has always struck me is his ability to hold space for different worlds. Painting was his first language, and it remains the anchor of his path. In Bogotá, where the streets pulse with color, murals, and political imagery, his work reflects both the vitality of that environment and the intimacy of an artist shaping his own visual vocabulary.
As a curator, I am drawn to artists who move with fluency across forms: painting, street art, digital work, and immersive media. Judasaca is exceptional in this regard. His practice stays rooted in place and history even as it reaches outward, opening new horizons and new ways of seeing. Brandalism by Judasaca brings us back to the origin of that journey, to the painting that set everything in motion.
Presenting this work is not only an act of recognition but an act of reflection. It reminds us that a single painting can announce an artistic path, and that from Bogotá to the global stage, Judasaca continues to reshape how we see, how we feel, and how culture itself can be transformed through art.
Exhibition Overview
On August 28th, Brandalism by Judasaca opens at Arte Abierto in San Felipe, Bogotá’s art-centric neighborhood. It is the artist’s first solo exhibition.
The exhibition includes paintings, collectible sculptures, AR and VR experiences, and exclusive merchandise, showing a practice that moves confidently across forms. Visitors encounter Judasaca’s work before entering, with a spray-painted mural in the front window linking his roots in street art to the gallery space.
Also on view is the original 2019 painting that began his path into Brandalism. Not for sale, it serves as a point of reflection, showing how the spark of an idea has grown into a multidimensional practice.
In San Felipe, a neighborhood known for experimentation and community, Brandalism by Judasaca marks both a homecoming and a debut. The exhibition announces the arrival of an artist whose work remains inseparable from Bogotá while reaching far beyond it.
